Hi, I’m Ashok - Senior Product Designer
I’ve always been interested in how people behave around products — what they notice, what they ignore, and where experiences quietly break.
Hi, I’m Ashok - Senior Product Designer
I’ve always been interested in how people behave around products — what they notice, what they ignore, and where experiences quietly break.
Experience Across Domains
EdTech • FinTech • SaaS
FoodTech • Enterprise Apps
Experience Across Domains
EdTech • FinTech • SaaS
FoodTech • Enterprise Apps
My Story
My Story
People, Patterns,
& Perspective
People, Patterns,
& Perspective
The Beginning
The Beginning
Raised in Ayodhya, a city deeply rooted in history and human connection, I grew up observing how people, emotions, and beliefs shape everyday decisions. That curiosity eventually evolved into a deeper interest in understanding behavior and designing experiences with clarity and purpose.
Raised in Ayodhya, a city deeply rooted in history and human connection, I grew up observing how people, emotions, and beliefs shape everyday decisions. That curiosity eventually evolved into a deeper interest in understanding behavior and designing experiences with clarity and purpose.
A Shift in Perspective
A Shift in Perspective
Over time, I realized design isn’t just about interfaces — it’s about decoding intent, reducing friction, and understanding the signals beneath user interactions. Every product challenge became an opportunity to simplify complexity and create more meaningful experiences.
Over time, I realized design isn’t just about interfaces — it’s about decoding intent, reducing friction, and understanding the signals beneath user interactions. Every product challenge became an opportunity to simplify complexity and create more meaningful experiences.
How I approach design
How I approach design
My approach is rooted in systems thinking, behavioral understanding, and thoughtful problem solving. I focus on designing experiences that feel intuitive, scalable, and purposeful — balancing user needs with business impact while bringing clarity to ambiguity.
My approach is rooted in systems thinking, behavioral understanding, and thoughtful problem solving. I focus on designing experiences that feel intuitive, scalable, and purposeful — balancing user needs with business impact while bringing clarity to ambiguity.
Process Strategy
Leading design at scale requires more than just craft. It requires the ability to navigate extreme ambiguity and orchestrate complex systems.
Navigating Strategic Ambiguity
I thrive where the path isn't clear.
I lead teams through highly undefined problem spaces, transforming vague business objectives into concrete, high-impact design frameworks.
Cross-Functional Orchestration
Leadership at scale is about alignment. I orchestrate deep collaborations between Engineering, Product, and Data Science, ensuring our design vision is technically robust.
Evidence-Based Influence
I use data as a strategic creative tool. By synthesizing qualitative human insights with quantitative behavioral data, I build the 'case' for design decisions.
Systems Thinking
at Scale
I build for billions, not just users. I focus on creating scalable design languages and systemic patterns that maintain their integrity across diverse platforms.
Professional History
A decade of investigating complex systems
A decade of investigating complex systems
My career has been a series of deep dives into different industries, always with the goal of uncovering the core human needs beneath the technical noise.
My career has been a series of deep dives into different industries, always with the goal of uncovering the core human needs beneath the technical noise.
Careers360 (2024 - Present)
Led end-to-end design of AI-driven product experiences, from concept to execution. Defined conversational UX, interaction patterns, and collaborated with cross-functional teams to shape product direction.
Led end-to-end design of AI-driven product experiences, from concept to execution. Defined conversational UX, interaction patterns, and collaborated with cross-functional teams to shape product direction.
Pepper Square (May 2022 – Oct 2024)
Designed enterprise and healthcare platforms, focusing on usability and information architecture. Facilitated workshops, conducted usability testing, and built scalable design systems with cross-functional teams.
Designed enterprise and healthcare platforms, focusing on usability and information architecture. Facilitated workshops, conducted usability testing, and built scalable design systems with cross-functional teams.
Flying Saints (Feb 2018 – Mar 2022)
Designed responsive interfaces for e-commerce and enterprise products, focusing on clarity and accessibility. Worked with developers and mentored designers for consistent execution.
Designed responsive interfaces for e-commerce and enterprise products, focusing on clarity and accessibility. Worked with developers and mentored designers for consistent execution.
Clay Brains LLP (Aug 2017 – Feb 2018)
Designed websites, wireframes, and brand identity systems across digital products. Established visual direction through typography, color, and layout exploration.
Designed websites, wireframes, and brand identity systems across digital products. Established visual direction through typography, color, and layout exploration.
Beyond the Screen
A Little More Human
A Little More Human
Outside of the design studio, I'm a collector of experiences. I believe that the best designers are the ones who live the most varied lives.
Espresso Enthusiast
Chasing the perfect 18g shot—because even coffee is a system worth refining.
Chasing the perfect 18g shot—because even coffee is a system worth refining.
Curious Traveler
Exploring new places and perspectives—learning how people live beyond my bubble.
Exploring new places and perspectives—learning how people live beyond my bubble.
Cinema Observer
I don’t just watch films—I study emotions, storytelling, and subtle details.
I don’t just watch films—I study emotions, storytelling, and subtle details.
The Syllabus
The Syllabus
Required Reading
Required Reading
A curated collection of books that have shaped my investigative approach to design.
A curated collection of books that have shaped my investigative approach to design.
Process Strategy
Leading design at scale requires more than just craft. It requires the ability to navigate extreme ambiguity and orchestrate complex systems.
Navigating Strategic Ambiguity
I thrive where the path isn't clear.
I lead teams through highly undefined problem spaces, transforming vague business objectives into concrete, high-impact design frameworks.
Cross-Functional Orchestration
Leadership at scale is about alignment. I orchestrate deep collaborations between Engineering, Product, and Data Science, ensuring our design vision is technically robust.
Evidence-Based Influence
I use data as a strategic creative tool. By synthesizing qualitative human insights with quantitative behavioral data, I build the 'case' for design decisions.
Systems Thinking at Scale
I build for billions, not just users. I focus on creating scalable design languages and systemic patterns that maintain their integrity across diverse platforms.
Let’s build together
Let’s build together
If you're navigating a complex problem or building something that matters, I'd love to hear about it.