With 7+ years of experience, I build user-focused products at Careers360, from college exploration tools to AI-powered guidance systems. Previously led enterprise products used by 175K+ users at Pepper Square.

Insight Signals

User Intent

Patterns

System Friction

Hello! I’m Ashok,

Sr. Product Designer

  • 8

    + Yrs

    Complex problem solving
    across products and systems

  • 01 specialist turning ideas into market-ready products

  • 41

    16%

    Funnel drop-off reduced
    measured using product analytics

  • 15+

    Products shipped from early stage to millions of users

  • 3

    PMs

    Aligned in one sprint by shifting from
    UI to system thinking

Design System for Scale

Defined and scaled a design system to unify UI patterns and behaviors, reducing inconsistencies and improving how teams build products.

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    Search Input

    Reusable building blocks for consistent and scalable interfaces

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    100+ icons

  • Tokens, components, and interaction patterns

    Design Foundations

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Tokens, components, and interaction patterns

Design Foundations

Tokens, components, and interaction patterns

Default

Select an option

Hover

Select an option

Disabled

Select an option

Focus

Select an option

Edit Version

100+ icons

Secondary

Primary

Tertiary

Default

Selected

Disabled

Scheduled

In Progress

Published

color.brand.primary

orange-500 . #FC7D47

color.brand.hover

orange-500 . #C44C22

color.brand.subtle

orange-500 . #FFF2ED

Home

Study Kit

Menu

Seat Status

Applications

Design System for Scale

Design System for Scale

Defined and scaled a design system to unify UI patterns and behaviors, reducing inconsistencies and improving how teams build products.

Design Gallery

Design Gallery

A showcase of product design work across diverse industries and experiences

A showcase of product design work across diverse industries and experiences

ITC Hotels — Rewarding Sustainable Choices Through Green Points

Nutraway — Improving Order Tracking and Delivery Visibility

Nutraway — Improving Order Tracking and Delivery Visibility

Careers360 SaaS — Enabling Data-Driven Product Decisions

Careers360 SaaS — Enabling Data-Driven Product Decisions

Skillz — Improving Game Discovery and Lobby Experience Lobby Experience

StreamX - Content discovery and streaming experience

StreamX - Content discovery and streaming experience

What people say about me

What people say about me

  • Ashok brought strong product thinking into design decisions. He helped the team navigate ambiguity by aligning design with outcomes.

    Ashok brought strong product thinking into design decisions. He helped the team navigate ambiguity by aligning design with outcomes.

    Shivangi Sharma

    Lead Product Manager

  • Ashok consistently delivered beyond expectations. His clarity of thought and strong ownership made a real impact on outcomes.

    Ashok consistently delivered beyond expectations. His clarity of thought and strong ownership made a real impact on outcomes.

    Krishnamurthy

    VP - Product, KrowD

  • Ashok maintained a high pace of delivery without compromising quality. His consistency and focus helped the team meet critical monthly goals.

    Ashok maintained a high pace of delivery without compromising quality. His consistency and focus helped the team meet critical monthly goals.

    Careers360

    Leadership Team

  • Ashok has a thoughtful design approach and a sharp eye for detail. Collaborating with him consistently improved the quality and clarity of our design work.

    Ashok has a thoughtful design approach and a sharp eye for detail. Collaborating with him consistently improved the quality and clarity of our design work.

    Rahul Verma

    Sr. Product Designer

Let’s build together

If you're navigating a complex problem or building something that matters, I'd love to hear about it.

creative.hatke1@gmail.com

LinkedIn

Behance

Let’s build together

If you're navigating a complex problem or building something that matters, I'd love to hear about it.

creative.hatke1@gmail.com

LinkedIn

Behance

With 7+ years of experience, I build user-focused products at Careers360, from college exploration tools to AI-powered guidance systems. Previously led enterprise products used by 175K+ users at Pepper Square.

Insight Signals

User Intent

Patterns

System Friction

Hello! I’m Ashok,

Sr. Product Designer

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