








With 7+ years of experience, I build user-focused products at Careers360, from college exploration tools to AI-powered guidance systems. Previously led enterprise products used by 175K+ users at Pepper Square.
Insight Signals
User Intent
Patterns
System Friction
Hello! I’m Ashok,
Sr. Product Designer
8
+ Yrs
Complex problem solving
across products and systems
0→1 specialist turning ideas into market-ready products


41
16%
Funnel drop-off reduced
measured using product analytics
15+
Products shipped from early stage to millions of users
3
PMs
Aligned in one sprint by shifting from
UI to system thinking
Featured Work
Enterprise App
Workforce Management
KrowD — Workforce Management Platform
Led UX/UI for scheduling and workforce coordination, improving team visibility and reducing operational friction for enterprise teams

9:41
I am a...
Team Member
Manager
RSC Team Member
1:10 PM
Hey, can you take my night shift?
11:32 AM
Hi Greg! I can take the night shift for you.
Aaron Walker
MyShift
Weekly Schedule
Next Shift - Oct 11, 11:00 AM - DCL (Patio)
Tue
Mon
11:00 AM
11:00 AM
12:00 PM
10:45 AM
10:00 AM
5:00 PM
Sun
Sat
Fri
Wed
Thu
8
9
10
11
12
13
14
CMS Platform
B2B SaaS
CMS — From Planning to Publishing
Designed a unified workflow for planning, scheduling, and publishing content, reducing manual effort and improving team collaboration



CMS Platform
B2B SaaS
Careers360 AI — Decision Support System
Build AI-driven guidance experiences to help students make informed education decisions with greater clarity and confidence



Design System for Scale
Defined and scaled a design system to unify UI patterns and behaviors, reducing inconsistencies and improving how teams build products.
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Reusable building blocks for consistent and scalable interfaces
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Tokens, components, and interaction patterns
Design Foundations
Tokens, components, and interaction patterns
Default
Select an option
Hover
Select an option
Disabled
Select an option
Focus
Select an option
Edit Version
100+ icons
Secondary
Primary
Tertiary
Default
Selected
Disabled
Scheduled
In Progress
Published
color.brand.primary
orange-500 . #FC7D47
color.brand.hover
orange-500 . #C44C22
color.brand.subtle
orange-500 . #FFF2ED
Home
Study Kit
Menu
Seat Status
Applications
Design System for Scale
Design System for Scale
Defined and scaled a design system to unify UI patterns and behaviors, reducing inconsistencies and improving how teams build products.
Design Gallery
Design Gallery
A showcase of product design work across diverse industries and experiences
A showcase of product design work across diverse industries and experiences

ITC Hotels — Rewarding Sustainable Choices Through Green Points







Nutraway — Improving Order Tracking and Delivery Visibility
Nutraway — Improving Order Tracking and Delivery Visibility





Careers360 SaaS — Enabling Data-Driven Product Decisions
Careers360 SaaS — Enabling Data-Driven Product Decisions




Skillz — Improving Game Discovery and Lobby Experience Lobby Experience




StreamX - Content discovery and streaming experience
StreamX - Content discovery and streaming experience
What people say about me
What people say about me
Ashok brought strong product thinking into design decisions. He helped the team navigate ambiguity by aligning design with outcomes.
Ashok brought strong product thinking into design decisions. He helped the team navigate ambiguity by aligning design with outcomes.

Shivangi Sharma
Lead Product Manager
Ashok consistently delivered beyond expectations. His clarity of thought and strong ownership made a real impact on outcomes.
Ashok consistently delivered beyond expectations. His clarity of thought and strong ownership made a real impact on outcomes.

Krishnamurthy
VP - Product, KrowD
Ashok maintained a high pace of delivery without compromising quality. His consistency and focus helped the team meet critical monthly goals.
Ashok maintained a high pace of delivery without compromising quality. His consistency and focus helped the team meet critical monthly goals.

Careers360
Leadership Team
Ashok has a thoughtful design approach and a sharp eye for detail. Collaborating with him consistently improved the quality and clarity of our design work.
Ashok has a thoughtful design approach and a sharp eye for detail. Collaborating with him consistently improved the quality and clarity of our design work.

Rahul Verma
Sr. Product Designer
Let’s build together
If you're navigating a complex problem or building something that matters, I'd love to hear about it.
Let’s build together
If you're navigating a complex problem or building something that matters, I'd love to hear about it.
CMS Platform
B2B SaaS
CMS — From Planning
to Publishing
Designed a unified workflow for planning, scheduling, and publishing content, reducing manual effort and improving team collaboration


Case Study
CMS Platform
B2B SaaS
Careers360 AI — Decision Support System
Build AI-driven guidance experiences to help students make informed education decisions with greater clarity and confidence



Case Study
Featured Work






With 7+ years of experience, I build user-focused products at Careers360, from college exploration tools to AI-powered guidance systems. Previously led enterprise products used by 175K+ users at Pepper Square.
Insight Signals
User Intent
Patterns
System Friction
Hello! I’m Ashok,
Sr. Product Designer